Why You Need to Be on TikTok Even if Its Not for You

TikTok matters for everybody right now. Even if you think its stupid or that your audience demographic isn't on it, you 100% still need to be on the platform consuming and posting content. Even if TikTok ends up as the next vine, the skills you will pick up from creating content and the context you will have from consuming content will make you better prepared for whatever the next trending platform is.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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