WELCOME TO EPISODE #95 of One Minute Wednesdays with David Brier, the weekly 60-second, branding power minute for entrepreneurs, CEOs, brands, and startups.
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I love when brands ask the question:
”How come what we're doing isn't working?”
It stops working the moment that you actually agree to start playing by the rules everybody else was playing.
Some say mindset is everything. It certainly is a lot of what matters to to succeed.
Branding is a game of rule breaking.
It is the game of disrupting.
It's the game of actually tearing stuff apart.
It's about literally deconstructing and reconstructing it to become AMAZING.
And that's what you're basically doing.
You are in the business of NOT playing according to the rules that every else is already playing.
Because if you're doing that, you're just one more amongst thousands.
GO IN knowing that you’re going to make some people go, “What the hell are you doing?”
GO IN and know that you’re going to get haters.
GO IN knowing that you’re going to get people who are going to doubt that you could even possibly succeed!
And GO IN with that — knowing that that's on the playing field.
And you will crush it. You, at that point, become UNSTOPPABLE.
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That is what today’s One Minute Wednesday is all about. And what you need to know about creating a brand.
As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities.
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