Digital Reality for Restaurants - Improved Customer Experience

Digital transformation has broadened the scope for more engaging brand-customer interactions at all stages of customer experience. Watch this video to know how.

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New Digital Reality for Restaurants : The digital reality for restaurants is nothing but the utilization of technological advancements to streamline business operations and their positive impact on the restaurant industry.(0:21)

Digital Restaurants 2.0 : Latest technologies like Artificial Intelligence (AI) and Machine Learning have redefined the restaurant operations completely; be it for dining customers, employees, and local or online food delivery. (0:37)

Big Brands Lead the Pack : Big brands like Dominos, Panera Bread, Starbucks, etc. have adopted the digital approach to make the experience of their customers personalized, leading to enhanced digital sales. (0:53)

Digital Restaurants Today : The BCG’s 2017 survey revealed that customers use the digital source to discover restaurant information, leave a review that impacts sales directly;
• 60% downloading the restaurant app
• 20% placing orders through websites
• 15% placing orders through apps
(1:12)

Digital Restaurants Tomorrow : Display ad efforts and SEO are being replaced with mobile and social media platforms. Also, automated in-store tasks, drone food delivery, and more are creating quite an impact. (1:40)

Four Technologies Likely to Impact Restaurants in the Future (2:01)

Voice for Billing and Payments: A lot of restaurants have introduced voice recognition apps that makes ordering and paying for the food a seamless experience using the voice of the customer, leading to a fast and efficient service. (2:05)

Virtual Reality Experiences: With Samsung offering Gear VR glasses to restaurants, the dining experience for customers is likely to change on the whole, with food delight not getting restricted to the plate itself. (2:24)

Staff using Wearable Technology: Wearable technologies are being developed for the restaurant staff to facilitate better customer service, alerts for sommeliers and managers regarding complaints, VIP guests, and menu changes. (2:44)

Robot Service: Robotics has already replaced human efforts in a lot of restaurants for preparing and delivering the food. In the future, this technology will get more refined for its increasing use. (3:04)

This concludes the fact that restaurants are and will continue using the technology to streamline their in-store processes, provide better customer service, and enhance the overall dining experience. (3:24)

However, a few tasks, which need manual handling like data management requires expertise, time, and money. The best way to get this job done efficiently, along with saving on manual costs is by availing outsourcing data management services. (3:39)

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