Asi Sharabi and David Cadji Newby walked into the Den, offering up a 4% equity stake for £100,000 investment in their children’s book business 'Lostmy.name', the pitch took a dramatic turn for the worse when they revealed it was part of a wider seed investment round - meaning the business’ valuation was fixed and there was no scope for negotiation. We all know that the Dragons want room for negotiation... An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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