LinkedIn's Viral Music Video How It All Began

#LinkedIn #branding #DavidBrier

THIS IS THE INTERVIEW OF HOW IT ALL BEGAN TO CREATE THE MOST EPIC VIDEO IN LINKEDIN HISTORY.

Following the WORLD PREMIERE where over 70 people from around the world participated in LinkedIn's most EPIC music video...

within 2 days, the video (with guest appearances from Daymond John and Claude Silver of VaynerMedia) went viral with over 167,000 views and counting.

► Within 24 hours, INC Magazine wrote an article.
► 48 hours later, Forbes Magazine published an article on it.

We even wrote lyrics celebrating Gary Vaynerchuk, Grant Cardone and Daymond John

The WORLD PREMIERE of “LinkedIn Family” featured

► 70 people
► from 8 countries
► over 6 continents
► Over 3.6 million followers collectively
► 3 months in the making
► 45 hours of video editing

LYRICS:

CHORUS:
We Branding!
Expanding!
We all about being outstanding!
We create content that’s magic!
Give it up for my LinkedIn Family

Setting LinkedIn on fire
Ahmad Imam + David Brier
Whether you in B2B looking for a buyer
Or a jobseeker trying to get hired.
Gotta build a brand before you learn how to sell for wealth
And the plan is to learn how to sell yourself
Want to be grand? Then play the hand your dealt
And we ain’t got to throw hands! Just hand the belt.

CHORUS:
We Branding!
Expanding!
We all about being outstanding!
We create content that’s magic!
Give it up for my LinkedIn Family

2002 was LinkedIn’s birth
Back then, we only had a few experts
Now we got 600 million and change
And everybody’s now an expert on blockchain!
You can’t be different if you staying the same
My advice: be consistent, stay in your lane.
Grow a tribe that know, like, trust your name
And once you earn that trust, you can change the game!

CHORUS:
We Branding!
Expanding!
We all about being outstanding!
We create content that’s magic!
Give it up for my LinkedIn Family

The real entrepreneurs raise the bets
So you can bet Gary Vaynerchuk’s buying the Jets!
He said: You wanna be a leader? Gotta connect.
And a little bit of Empathy will get you respect.
Grant Cardone! 10X Growth and you chart
And Daymond John will hit it out the park!
See the art is to start everyday with heart
And out-hustle! Shoutout “The People’s Shark”!

CHORUS:
We Branding!
Expanding!
We all about being outstanding!
We create content that’s magic!
Give it up for my LinkedIn Family

What does branding even mean? Let’s ask David
“Branding’s the Art of Differentiation”
Ok, so you got to be unique and make it
That means you can’t simply copy and paste it!
You want to be big? You’re going to have to face it
Want to be heard? Be yourself! Embrace it!
’Cause now we across 200 nations
And shoutout to Jeff Weiner! We made it.

CHORUS:
We Branding!
Expanding!
We all about being outstanding!
We create content that’s magic!
Give it up for my LinkedIn Family

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