Proactive vs Reactive Crisis PR - Which strategy to employ

The answer for a particular situation may include both.

In the case of a crisis, your company needs to move fast. In order to do that, you need even faster insights. Social platforms, through the billions of conversations happening every day, provide the unique insights you need to make the right decision when faced with a crisis, regardless of how large or small. Not only does PR Security empower you to prevent a crisis by quick detection for immediate engagement, it also gives you the tools to analyze the effectiveness of your decisions.

Today’s communication environment means you can go from hero to zero at the speed of an Instagram post. Getting ahead of an impending crisis can mean the difference between getting back to normal operations fast and shutting your doors forever. Get the expert advice and training you need to be a PR Security professional today!

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