Using Marketing Data is Helpful But Human Beings Are Perceptive | PreFocus

I've been reading a lot of books lately as we're looking to scale the business model and plug a few holes at the marketing agency I'm a co-owner of..

A few months ago I had a note to do a video about a quote from the Effective Executive by Peter Druker. He says that computers have logic but human beings are perceptive.

To me, this means we can use all the data in the world to categorize our customers.. but until we're truly invested in getting to know them at a granular level - we'll never truly understand how to drive loyalty.

This is what we're committed to improving for businesses, marketing companies and major organizations across the world.

Be purposeful with everything you do guys, and always remember to PreFocus..

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