Is E-A-T The Most Important SEO Factor?

Google says E-A-T over 160 times in their quality rater guidelines, so we know it really matters. EAT and SEO should be at the core of SEO strategies today. In this video, John Lincoln gives a free class on EAT. Learn more:

EAT SEO
Expertise is a critical factor for content. That is why expertise is part of the EAT SEO formula.

Authority
Authority is another part of the EAT SEO equation.

Trustworthiness
Trustworthiness is also part of EAT SEO. In ths video, John Lincoln tells us about what goes into this factor.


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