How Much Should I Charge? (Probably More Than You Think)

If you started selling a service or product today, how would you know how much to charge? Today we look at some of the underlying psychology that goes into setting the perfect price.

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Two Cents was created by Katie Graham, Andrew Matthews, Philip Olson CFP® and Julia Lorenz-Olson and is brought to you by PBS Digital Studios. We love dropping some knowledge on all things personal finance and helping you make better money decisions.

Two Cents is hosted by Philip Olson, CFP® and Julia Lorenz-Olson
Directors: Katie Graham & Andrew Matthews
Written by: Andrew Matthews
Executive Producer: Amanda Fox
Produced by: Katie Graham
Edited & Animated by: Andrew Matthews
Images by: Shutterstock
Music by: APM

SOURCES:

Confessions of the Pricing Man by Hermann Simon

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