In this business episode of THESTATE Reggie breaks down five reasons why you shouldn't start a fashion brand. Not meant to discourage but rather to shed some light on some of the pitfalls that plague brands looking to take it to the next step. Don't get caught slippin! Learn from the mistakes and keep pushing forward. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond.
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