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The Rank-A-Site Model: The Old Way
Step One: A Keyword Stuffed Domain
For anyone new to my blog, FlexxDigital is a cost-per-lead agency. This means we charge clients an agreed price for each lead we supply them, rather than work off retainer contracts.
To generate enough leads to make a decent living, I was advised to buy a domain.
Lo and behold, my first domain was christened solarpanelsbrighton.co.uk.
The idea was to start as I meant to go on – with a keyword rich URL that directly catered to the needs of my clients.
I’d design the pages with pre-made templates from WordPress. The home page had a form with textboxes for the customer’s name, address and telephone number. The remaining pages contained no useful information whatsoever, but boasted five or six variations of “solar panels in Brighton”. These would be repeated as many times as humanly possible.
Then, just in case Google thought my efforts were subtle, I started littering my pages’ codes with SEO meta tags.
Meta tags describe a page’s content without appearing on the page itself. Hidden in the page’s code, they tell search engines what a web page is about.
Step Two: Lots of Keyword Stuffed Domains
All in all, my domain took about 20 hours to finish (plus the $300 I paid someone to build it).
And Google would rank it.
Because my copy was headache-inducing, and the useful information was next to none, I’d get about three organic hits a week. Out of those three, one of them would become a lead.
I planned to charge 50 bucks for this lead to the client who wanted it. That was my entire sales model.
You don’t have to be shy; you can say it. Selling one lead a week, even for $50, was nowhere near enough to live on.
Instead of wasting time making my web pages valuable (and getting more leads in the process), I used the “rinse and repeat” method for 50 other websites.
1,000 hours and $15,000 later, it dawned on me that my genius plan wasn’t so genius after all.
Bested By a Penguin
Then, one grey April morning in 2012, Google announced the launch of Google Penguin.
While its older cousin, Google Panda (released 2011), aimed to wipe-out low-quality content, you could avoid this with keyword stuffing.
My business took less than 24 hours to evaporate, and people are still teaching this model.
The Rank-A-Site Model: The New Way
Step One: Paid Traffic
Unless you have serious SEO skills (and congrats if you do), the old model is almost impossible to use successfully.
Nowadays, the quickest way to start generating serious leads is to use paid traffic – aka, ads via Facebook or Google AdWords.
Step Two: Unbounce
If you’re looking to avoid paying thousands to a web designer, Unbounce’s “Essential” package costs $79 a month. At $159, it’s premium version lets you make up to 150 landing pages a month.
Step Three: Use Quiz Software To Segment Your Leads
One of my favourite ways to segment leads is with quizzes and surveys. Visitors are more likely to see the funnel through if there’s an interactive element, whereas an overly long form may put them off.
Conclusion
Paying for your traffic can get you serious results in a matter of days. You can easily set up an entire sales funnel, complete with Unbounce pages and a LeadsHook quiz, in less than a week.
A strong SEO strategy for generating organic content would undeniably be a plus. However, if you think you can learn SEO overnight, you’d be wrong. Great SEO techniques can take years to master, and even basic strategies can take months to see results. A conversion problem that takes three to six months to fix could be catastrophic for your business.
However, if you spend enough time perfecting your lead generation website, you could soon find yourself dominating your niche.
The volume and quality of your leads will impress potential clients. Meanwhile, the professionalism of your site will attract thousands of visitors (and it’s not hard to beat those old keyword stuffed web pages!).
If you’re looking for some more advice on how to generate top-quality leads, move away from retainer contracts, and attract high-paying clients, watch my FREE case study now.
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