SEO for Course Creators & Membership Site Owners w/Lindsay Halsey of Pathfinder SEO - Ep.231 LMScast

SEO expert Lindsay Halsey joins Chris Badgett on this episode of the LMScast podcast to discuss SEO for online course creators and membership site owners. Chris and Lindsay dive into the pillars of SEO, and what kind of approach you can take as a course builder and content producer online.

One major question about SEO in the world of online courses and memberships is whether or not content that is locked down can be indexed by search engines. Lindsay addresses this and the answer is no. In order for content on a page to be indexed, it needs to be fully visible without having to log in.

Most course builders have the content creation aspect of marketing down. The next step is positioning yourself to be seen by potential subscribers who can get value out of that content. Chris and Lindsay talk about how meeting people at their point of pain is highly effective for sales, so you will want that to be reflected in your marketing.

Yoast SEO is a free plugin for WordPress that allows you to add in meta descriptions to your posts and get statistics on how your pages will be likely perceived by search engines. Lindsay uses Yoast SEO premium herself, but Yoast is definitely the industry leader in the SEO plugin space, so we definitely recommend checking that out.

At Pathfinder SEO, they go through a scoring rubric with you to identify the singular pieces of low hanging fruit for different websites to prioritize SEO efforts. The rubric helps to focus in on the major aspects of SEO you can improve to increase traffic immediately. Keyword-focused page titles and meta descriptions is one commonly missed opportunity with site owners.

To learn more about Lindsay Halsey, be sure to check out PathfinderSEO.com. You can find her on Twitter at @Linds_Halsey Use coupon code 25offyippee to get 25% off a subscription to Pathfinder SEO for the first three months.

Thanks for joining us in this episode!

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