Explaining the Future: How to Research, Analyze, and Report on Emerging Technologies | Sunny Bains

How can we tell which new technologies will be successful? How can engineers communicate effectively with potential investors and other stakeholders? Dr Sunny Bains explores some of the themes of her book Explaining the Future: How to Research, Analyze, and Report on Emerging Technologies.



Sunny Bains is a scientist and journalist in the Faculty of Engineering, University College London where she teaches research, analysis, and communication skills to science, engineering and technical journalism students. She received the UCL Provosts Teaching Award in 2016. Bains is also Editorial Director of Engineering Inspiration ( a customizeable news site that brings together the best news articles from across science and technology. She started her journalism career as a physics undergraduate at Imperial College London, where she founded a magazine about holographic technology (Holographics International). Over the next two decades she wrote hundreds of articles for magazines such as The Economist, Science, New Scientist, Wired, Electronic Engineering Times, and Laser Focus World, covering topics related to optics and photonics, machine intelligence and AI, emerging computing technologies, imaging, and displays.

© Oxford University Press

yt:quality=high,video,oxford university,Oxford university press,education,publishing,scholarship,oxford,oup,oup academic,Oxford academic,Entrepreneurship,investor,investment,tech journalism,technology,start-up,sunny bains,explaining the future,